Brand Identity · Selected work

Claremont - Location Branding

Year: 2020
Client: Me (Passion Project)
Discipline: Brand Identity
Studio: Made By Molli
Creative role: Founder & Lead Designer
Designed by: Joy-Ann Molliana Johnson
Tools: Affinity

In 2020 I happened upon the opportunity to take an online course in Place/Location Branding. It’s amazing the things one can fit into a day when the world comes to a screeching halt. My most abundant resource during the Covid pandemic lockdown was time, and I was determined to use it well. A Location Branding course seemed like a good fit. Location Branding, as the name suggests is embodying the spirit and culture of a place into a visual identity. An example of this is ‘I ❤️NY’ t-shirts, which are instantly identifiable with the city of New York. I’m far from being a New York native. I actually grew up in a small town called Claremont, in St.Ann Jamaica. So when the instructors told us to choose a place for the course project, Claremont was my choice. Unfortunately for me, my instructors spoke Spanish and only the first four lessons had been translated into English. As a paying customer, I naturally emailed support and waited patiently for an update regarding an English translation. But when none came, I decided to take what I had learnt so far and try a hoodie design with it. I chose a hoodie because my favourite childhood memories involved how chilly and foggy Claremont evenings became later in the year. I’m committed to completing the course one day, and even comparing what I have now with what I learn then. But in the interim, here are my Claremont designs as I was inspired to create them in 2020.

Joy-Ann Molliana · 2020

Xen Hydro Container Farms

PROVEN - Jan 2023

[Concept Art] - Miss Birdie Cornbread