In 2021, after my first full year of functioning within the capacity of brand designer, I was approached to develop the brand identity for an agro-tech product.

The clients at the time were breaking into a locally untapped market: hydro-container farming, which would support the guarantee of local food security, by harvesting key crops in temperature controlled container environments. At the time, I found the concept futuristic and quite exciting.

Today, I’m filled with sober gratitude, for the fact that everyday Jamaicans were breaking new ground to secure our agricultural future, especially in light of all the global, climatic disruptions we’ve faced on our planet since then.